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RightPet Privacy Policy


Effective date October 1, 2008

RightPet allows people to share their knowledge and insight about pets and pet businesses and service providers with the broader community. To accomplish this, we gather information from and about users and share it with others, as described in more detail below.

For the purposes of this Privacy Policy, the term "this Website" refers to the various web pages located at www.rightpet.com and excludes any web pages that might be linked to the Website but are not owned and operated by Collective Wisdom Inc. The terms "we", "us", “our”, and "RightPet" refer to Collective Wisdom Inc.. The term "user", "you" and "your" refers to a user of, or visitor to, this Website.  Your "friends" are those who you explicitly designate as friends by inviting them, or responding to their invitations, to share profile and review information.

By using this Website, you permit the collection and use of your personal information as outlined below in our Privacy Policy. You should visit this page periodically to review any changes to the Privacy Policy.

Information we collect
We collect personally identifiable information that you submit when you register at the Website and when you create and edit your account and user profile (your "Profile Information"). These items include your email address, birth-date as well as location information such as city, state / region and zip / postal code. We also collect information in the form of the content that you submit when you add ratings, recommendations, stories, forum posts, photos and videos of pets and pet businesses and service providers (your "Content"). Finally, we also collect other information relating to your activity on the Website that you do not explicitly submit to us, such as your actions on this Website, your browser, IP address, requested URL, referring URL, and timestamp (your "Non-personal Information").

How we use your information
We store information about you and your use of this Website, including your Personal and Non-personal Information, and Content. In addition, we display your Content to other users of the Website in order to share your knowledge and insights with the broader community. Your Profile Information may also be displayed in connection with your Content.

We may use and display your member name and email address when you send an email notification to a friend through this website (such as in an invitation, or when sharing your Content). We also use your email address to send you updates or news regarding this website, but you may choose not to receive email of this type by accessing the "Member Settings" tab on this website and updating your notification settings. Additionally, we use your email address to contact you on behalf of your friends (such as when someone sends you a personal message).

We use Non-personal Information to help us diagnose problems with our server, administer this website, and otherwise provide the highest possible level of service to you. In addition, we use Non-personal Information to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of users that have been exposed to, or clicked on, their advertising banners.

Transfer of information
We may sell and distribute your Content together with your Profile Information (excluding your first and last names if you provide them; and your email address) to third parties who in turn may display or publish such information in connection with their own websites, mobile platforms, and other media, whether electronic in nature or otherwise.

We may disclose information about you and your use of this Website if required to do so by law or in a good faith belief that such disclosure is reasonably necessary to avoid liability, to comply with legal process, such as a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of our affiliates or the public. We are not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that we receive.

Further, we may share information in order to investigate, prevent, or take action regarding illegal activities or suspected fraud, or to enforce or apply the terms and conditions of this Privacy Policy.

We reserve the right to transfer information about you and your use of this Website in the event of a transfer of ownership of Collective Wisdom, such as an acquisition by or merger with another company. In such an event, we will notify you before information about you is transferred and becomes subject to a different privacy policy.

Others' information
You may choose to provide us with another person's email address so that person may be invited to create an account on this website and become your friend. We use this information to contact and, if necessary, remind that person about the invitation. All invitees are provided with the option not to receive further invitations. We may disclose such information if required to do so in order to comply with legal process, as described above.

Links
This website may contain links to third party websites to which we have no affiliation. Except as set forth herein, we do not share information about you and your use of this website with those third parties, and are not responsible for their privacy practices. We suggest you read the privacy policies on all such third party websites.

Use of cookies
This website requires cookies to function properly. Cookies are small text files that reside on a user's computer and identify you as a unique user. We use cookies to refine our website and simplify the user experience. For example, the use of cookies allows registered users to enter this website without explicitly typing in their email address and password every time. You should be aware that we cannot control the use of cookies by advertisers or any information advertisers may gather from their use of cookies. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide you certain features (e.g., customized delivery of information) available on this website.

Controlling your personal information
You should be aware that when you voluntarily disclose information about yourself in the Content that you submit to this Website (e.g., including your name or email address in a rating that you post to this website), that information can be collected, correlated, and used by third parties and may result in unsolicited messages from others. Such activities are beyond our control. Please do not post any personal information on this website that you expect to keep private.

As a registered RightPet user, you can modify your Profile Information at any time by accessing your "My RightPet" section. You can close your account by clicking on this link – Close my account.  We will send you a confirmation email with a link that you must click in order to close your account permanently. When you close your account, any Content you have added to the Site will no longer be associated with your member name, and will be listed as “anonymous”.

Security
Your RightPet account is password-protected. We use industry standard measures to protect your information that is stored within our database. We limit the access to your information to those employees who need access to perform their job function, such as our customer service personnel. If you have any questions about the security at our website, please contact us. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

You hereby acknowledge that RightPet is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

Emails and Opt-out
You may opt-out of receiving personal messages from other members. In addition, you may opt-out of receiving emails from us by changing your notification settings under the "Member Settings" tab after you sign in to RightPet. Despite your indicated email preferences, we may send you notices of any updates to our Terms of Service or Privacy Policy. Unregistered users who receive emails from us may also opt-out of receiving further emails by following the instructions contained in our emails.

Children
The Website is not intended for children under the age of 13.  If you are a child under the age of 13 please do not submit any information to the Website.  We do not knowingly request or collect personally identifiable information online or offline contact information from users under 13 years old nor do we knowingly use or share personal information from users under 13 years old with third parties.

Terms and modifications to this privacy policy
By using this website, you signify your agreement to the terms of our Privacy Policy. If you do not agree with these terms, you should not use the site. We may modify this Privacy Policy at any time. You are responsible for reviewing this Privacy Policy periodically to ensure that you are aware of any changes to it. Your continued use of the site indicates your assent to any changes to this Privacy Policy.

Contacting the web site
If you have any questions about this Privacy Policy, the privacy practices of this website, or if you want to exercise any of the rights that you are given under this Privacy Policy, you can contact: RightPet Webmaster.

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